The cultures of sales and finance professionals in a company are naturally opposite. Still, they have to find some common ground for a company to succeed and endure. Having a way to streamline communications and coordination between sales customer relationship management (CRM) systems such as Salesforce and accounting solutions like QuickBooks is essential for success.

Financial data such as the status of orders and payments have to be matched with the records of customers’ activities in the CRM system. Using Breadwinner for QuickBooks, a solution for integrating the popular accounting software with Salesforce, allows you to track the status of invoices so you can stay on top of customers. This will accelerate time-to-payment for your company, and improve your cash flow.

Without this solution, you would have to manually add QuickBooks data to Salesforce for every single customer. That’s inefficient, not feasible, and definitely not scalable. Plus, any administrative tasks that can be automated, like this one, will free up your staff’s time to find ways to increase revenue.

Conversely, in Salesforce, you need to be able to generate QuickBooks records, such as orders and invoices – even though Salesforce by itself is not accounting software. Integration solutions, such as Breadwinner, include an automation tool such as their Guided Record Creation Wizard precisely for this purpose.

With that easy function in place, QuickBooks integrated with Salesforce makes it possible to track all financial transactions and spot clients with excess debt. This can inform how your sales team should work with those clients, for one thing.

It’s important to note that these services, once integrated, can update each other in real-time. Managing real-time data from both sales and finance departments makes it possible to scale the growth of your business.

Breadwinner for QuickBooks facilitates the real-time exchange of data between Salesforce and QuickBooks. The end result puts sales and finance teams on common ground, on the same page. This greatly improves cross-team coordination and speeds up workflows, giving your company a better chance in the marketplace.